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Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

Customer 156
Customer San Francisco Viral Lean 156
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

They had previously all worked together at a very successful company in the “telecoms meets Internet&# space, CallWave, which IPO’d 5 years ago or so. This form of advertising is know at CPA (cost per action). initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284
Advertising Las Vegas Affiliate RSS 284
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