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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Now consider a traditional media business. Sorry about that.)

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They had previously all worked together at a very successful company in the “telecoms meets Internet&# space, CallWave, which IPO’d 5 years ago or so. This form of advertising is know at CPA (cost per action). For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

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Beware The Consultant

infochachkie.com

John Greathouse has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. John is a CPA and holds an M.B.A. from the Wharton School.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

John has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. John is a CPA and holds an M.B.A. from the Wharton School. 4 Comments.

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