Agile VC
APRIL 17, 2011
How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . What They Do: Travel search engine.
Both Sides of the Table
FEBRUARY 21, 2010
This form of advertising is know at CPA (cost per action). Publishers would love to sell higher value campaigns because this would lead to larger commissions. They know that a call will lead to a higher conversion rate and a better chance to cross-sell products leading to higher average order values.
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