Aggregator CPA Lead Generation Partner 
Agile VC
APRIL 17, 2011
How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . Led by Accel (London) with participation by General Catalyst & Sequoia. Series D Preferred.
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). This form of advertising is know at CPA (cost per action). Publishers would love to sell higher value campaigns because this would lead to larger commissions.
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