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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results.

SEO 28
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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

88% of consumers trust online reviews as much as personal recommendations. Search engines are busy trying to adopt a consistent markup protocol to help use HTML code to properly identify things like businesses, reviews, addresses, books, movies and the like. Focus on reviews. More on this in a bit.).

SEO 47
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Why You May Be Missing the Boat When It Comes to Local SEO

Duct Tape Marketing

Google relies on hundreds of data aggregators and directories to help them keep all the local businesses straight. 5-star reviews. Online reviews aren’t a priority to you. You can always repurpose these reviews in other areas such as in email newsletters or on your website. An accurate category. Photos or videos.

SEO 50