article thumbnail

Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. Marketing 101: Customers love free stuff.

IPO 82