CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
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