Remove Aggregator Remove Sales Cycle Remove Viral Remove White Paper
article thumbnail

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. aggregate pipeline created in a given week) could be altered reflexively by their measurement -- a sort of Heisenberg Uncertainty Principle for high-velocity sales.

Metrics 55
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.