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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. customers aren’t buying it, the cost of distribution is too high, etc.) Product Development Diagram 1. Where Are the Customers?

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Everyone should be articulate and agile in describing and demoing the products.) For bigger booths a good rule of thumb is to have two to four staffers for every 100 square feet of exhibit space. Messages, themes, demo’s.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source.

Lean 257
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Startup Tools

steveblank.com

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. Bontq – hosted bug tracking and project management needs.