Agile Chad Product Development Retention 
ConversionXL
APRIL 3, 2018
Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.
ConversionXL
APRIL 3, 2019
Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad. It’s a wave—the agile Tsunami. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”. People closer to the product have more pull in the business.
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