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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. And so Brand New Name draws on the ideas of the GV sprint and agile project management. They were the guys who created Hula Hoop and Silly String.

Naming 46
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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

So plenty of dark bits, but also this weird discovery that you can create incredibly close connections with people that I've never met before and build a global community of people who want nothing more than to help save lives. So there was like scary moments. And that's been remarkable. I've discovered this. Eric Ries : Yeah.