Agile Customer Direct Marketing Vertical 
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) That’s 10x what many websites convert.
Duct Tape Marketing
DECEMBER 17, 2019
And for a while I was working on the vertical of religion. So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing.
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