Standard Metrics Revisited: #3: Bounce Rate
Occam's Razor
AUGUST 6, 2007
3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. Action : When you create SEO and SEM campaigns ensure that your team has this data. You get the idea. #3:
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