article thumbnail

5 Ways Building a Brand Makes Your Small Business Stand Out

Up and Running

Suddenly, the person you thought was a savvy networker doesn’t seem like such a pro after all. For instance, instead of building a brand that appeals to women age 24 to 48 in the southwest United States, you’re building a brand for Liz Applewood, age 32, a manager at a retail clothing store in Albuquerque. .