Short guide to sales and marketing for start-ups [Guest Post]
VC Cafe
MARCH 15, 2016
To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Lead Generation.
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