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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Neal again: “The social media algorithms will always favor people. On Twitter , it’s laid back to suit the B2C, creative audience segment. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. To earn that trust, word-of-mouth marketing leads the way.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Having bits of high-quality content in snackable bites every day is the way to go in terms of engagement and pleasing the algorithms. I can only do so much unpaid work for the social media companies.

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The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Alyssa is a copywriter and content marketer with experience in public relations and project management.

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