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What Google's Penguin Algorithm Means for Your Business

mashable.com

What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Google changes its algorithm about 500 times a year.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Ultimately, a successful ABM campaign needs to solve three problems. Measure how they respond. When should you pick a tool(s)?

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

It’s unlikely that you’ve got the budget for nationally syndicated ads or a commercial during the Super Bowl. Do you have a website, social media accounts, and positive online reviews? Search engines used complex algorithms to determine what web pages appear when a user types in a search query. How to Fight Back.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

It is a content platform (unlike any other site in the world where you can build audiences you can own and engage them purely by the value of your content rather than some algorithm restricting reach – you suck, you lose and you don't suck, you win, that's YouTube!). At a low cost. YouTube Short-Form Audience Specific Content.

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