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Using Generative AI to Drive Corporate Impact

TechEmpower

In the sphere of software engineering , AI is pivotal for corporate IT by automating coding, optimizing algorithms, and enhancing security to boost efficiency and minimize downtime. It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. They have a ratings system and build distribution algorithms to best distribute lawn care providers to customers.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

This kind of result is typical when you ship a redesign of some part of your product. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. This is not what I have in mind.

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Lessons Learned: Why PHP won

Startup Lessons Learned

Youll notice a pattern: most of the key features that enabled PHPs success are considered among its defects by experts in language design. Ironically, as PHP has grown up, its designers have been busy "fixing" these shortcomings. These days, successful programming is as much about processing data as creating algorithms.

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