Remove Application Development Remove Campaign Remove Clickthrough Remove Web
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Finding your One Metric That Matters

leananalyticsbook.com

This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. Companies like Flurry do a lot of work in this space, and many application developers roll their own code to suit the way their games are used.

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