Architecture, B2B and Direct Marketing

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Architecture

B2B

Direct Marketing

6 Neuromarketing Stimuli That Speak to the Old Brain

ConversionXL

MARCH 29, 2016

Direct marketers have been using this for years, especially those in the fitness industry. This marketing/design firm shows websites before and after they worked on them: Marketers will often invoke a comparison with a competitor, usually to show a contrast between a competitor’s weakness and their own strength.

B2B

B2B Framework Audience Advertising

When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. Direct marketers know that the words you use do matter.

B2B

B2B Audience North America Boston

StartUpRoar

6 Neuromarketing Stimuli That Speak to the Old Brain

When Jargon Converts (and When It’s Just Cheesy)

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