CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Everyone should be telling the same story. Image Credit.
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