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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. says Dan McGinn, president of a research and strategy consultancy in Arlington. Social media links have an influence.

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How a Small Business Can Compete With the Big Guys at SEO

Up and Running

So, be selective: Optimize for a small set of keywords that you could compete on and have a high probability of conversion. Terms with high-conversion potential are vastly more cost effective. Big companies can pick thousands of search terms and successfully optimize for all of them; you can’t. Look for “long tail” terms.

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Finding a Technical Cofounder

startupbaltimore.org

Finding a Technical Cofounder by Mike Subelsky on September 17, 2010 Advice View Comments Over the past 18 months I’ve had the same conversation with about ten entrepreneurs looking to start a software-based business. Get involved in social media. Start here.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To The jury is out on social media’s influence on buying decisions. Social media links have an influence, too.

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