Remove Arlington Remove Customer Development Remove Entrepreneur Remove Global
article thumbnail

Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

If you’re an entrepreneur, ESL is the most important company you’ve never heard of. If you are a practitioner of Customer Development, ESL was doing it before most us were born. The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny.