Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. You, you really have to put a lot of thought into providing the right context, priming your audience for this, the kind of decision that they're about to make and how they should evaluate these different options.

Naming 76

Naming Kansas City Kansas Technical Review 76

www.foliomag.com

JULY 31, 2012

Audience Development. B2B: Business Media. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Post a Job.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

SEPTEMBER 30, 2020

Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University). “Personalization” isn’t just getting a first name into an email—nor is about only what you can automate.

Customer 121

Customer Sales Cycle Email Missouri 121