Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . We know it’s nonsense.
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