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Going Global: 8 Things to Consider If You Want to Expand Your Business

Up and Running

It also includes a number of techniques you can use to research your target audience, as well as advice on important things to consider. It may help to plan what your business requirements are first before finding which countries best suit your needs, rather than selecting your choice of location first. Use your business plan.

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Go Anywhere, Get Anything

Reid Hoffman

A second learning for me with Expedia: Expedia was a holding company of a bunch of different operations – Expedia.com, Hotels.com, Travelscape – and Expedia.com was our biggest problem asset. So it was like the ultimate challenge a company had to fight for. The integration is about the audience and it’s about geography.

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