VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. B y definition, early stage startups don’t have lots of money and resources.

Finder 128

Finder Startup Social Network Mobile 128

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Not only are they solving for the do audience, they also solve for the think audience. Time to obsess about multi-channel outcomes. Owned audiences await.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

NOVEMBER 21, 2018

It’s become the best at what you do for a specific audience, or become really good at multiple things when combined give you a competitive advantage. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. You’re sought after. You build a network.

Technology 48

Technology Artificial Inteligence Social Media New York 48

Duct Tape Marketing

SEPTEMBER 13, 2018

It’s become the best at what you do for a specific audience, or become really good at multiple things when combined give you a competitive advantage. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. Literally went viral. You’re sought after. You build a network.

Technology 30

Technology Artificial Inteligence Social Media New York 30