crowdSPRING Blog

JULY 19, 2018

The 85,000 farmers in the cooperative are co-owners in the company. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well. Charlotte’s Web. The Packaging.

Charlotte 61

Charlotte Design Ghana Web 61

crowdSPRING Blog

JULY 19, 2018

The 85,000 farmers in the cooperative are co-owners in the company. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well. Charlotte’s Web. The Packaging.

Charlotte 48

Charlotte Design Ghana Web 48

crowdSPRING Blog

DECEMBER 13, 2018

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.

Marketing 162

Marketing Charlotte Naming Design 162