Remove Audience Remove Charlotte Remove Equity Remove Partner
article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well.

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Charlotte’s Web: Brand Perception. Brand perception is how your audience perceives your brand. The Stanley brothers – founders of Charlotte’s Web – know this well.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Does your brand resonate with your intended audience?

Marketing 162