Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
In this post I hope to talk about how to do it well, in terms appropriate for both audiences. For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. First of all, why split-test?
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