The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. When you need to communicate timelessness, neutrality, refinement, of the moment, or practicality, you might want to use grey. Western audiences read from left to right.
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