Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. But also when you’re developing so is your competitor.
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