Audience Equity Italy Product Development 
Hearpreneur
JANUARY 12, 2018
Ellison was easier to pronounce and therefore made the product more accessible to a global audience. Each pair of glasses is handmade in Greece, utilizing the finest materials imported from Italy, and lenses created by Carl Zeiss, a leader in the optics industry, since 1846. Who knows about sun better than the Greeks?”
Up and Running
AUGUST 11, 2016
By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development.
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