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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. This could be a proportion of the company’s equity or investment; in other instances, it could be a portion of its later-stage profits. How does the funding for the seed stage work?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Image Source.

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[Interview] Robert Morton, Toronto Business Leader and Former Home Capital Executive On New Product Development

YoungUpstarts

New product development is an essential part of the entrepreneurial landscape. For companies of all sizes, from big corporations to small businesses, new product development is crucial. New products help companies continue to grow, thrive and generate revenue. Why would a company want to introduce a new product?

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NextView’s Greatest Hits

View from Seed

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment.”

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The Importance of Promoting Your Brand

The Startup Magazine

Marketers refer to this concept as brand equity. It’s the idea that a brand’s name and perception have unique value separate from the value of the products and services it offers. Many aspects help build brand equity, such as brand image, brand loyalty, and brand associations, to name only a few. Think back to brand equity.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Researching your audience.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.