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Want to Know a Secret? Your Customers Do.

ConversionXL

asks Nick Greene. Might as well dream up one that amuses the target audience. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Why is it kept secret?”

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

asks Nick Greene. Might as well dream up one that amuses the target audience. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Why is it kept secret?”

Customer 101
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20 Essential TED Talks For Entrepreneurial Students

YoungUpstarts

The most sustainably successful entrepreneurs know how to market their goods and services to the intended (or, sometimes, unintended) audience, maybe even filling a niche nobody even knew existed. Joseph Pine on what consumers want. Tim Harford: Trial, error and the God complex.