A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. Photodex is a little company you've never heard of I worked for in Austin in the 90's. P.S. For more, here are detailed examples of how this mindset also sets up your sales pitch.
Startup Lessons Learned
JUNE 8, 2009
You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. So the product development team was busy creating lots of split-tests for lots of hypotheses.
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Startup Lessons Learned
NOVEMBER 8, 2008
Our goal in product development is to find the minimum feature set required to get early customers. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified. If I get sales I will expand on the site. What is customer development?
Startup Lessons Learned
NOVEMBER 17, 2008
Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. What is customer development? Using AdWords to assess demand for your new online.
ConversionXL
NOVEMBER 11, 2015
Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. It’s not cheap.
Startup Lessons Learned
DECEMBER 7, 2008
Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization.
Startup Lessons Learned
APRIL 26, 2009
The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.
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