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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Take a look and let me know what you think.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. Unfortunately, Im a student in Australia so the possibility of travelling to the US isnt too feasible or affordable. May 14, 2009 5:23 AM David said. I joined a financial services tech startup in 1999.

Lean 60
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

But other times, the right way to learn is actually to show a product prototype to customers one-on-one. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. I encourage B2B startups to keep them in their customer development arsenal.