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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . These steps are vital to securing initial funding and attracting pilots, design partners, and customers. . Part time CMO for B2B and B2C startups.

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Taking on Tech Titans

Reid Hoffman

Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If But once we got out of stealth, it actually didn’t make sense to be quiet afterwards. And I think that sometimes in those areas, that also gives startups at least an initial experimentation advantage.

article thumbnail

Taking on Tech Titans

Reid Hoffman

Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If But once we got out of stealth, it actually didn’t make sense to be quiet afterwards. And I think that sometimes in those areas, that also gives startups at least an initial experimentation advantage.