Remove B2B Remove B2C Remove PPC Remove Valuation
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Preferences, intents, etc.