CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This allows Speero to understand the business priority and adapt their growth, pipeline and test bandwidth models. He explained how lead generation uses a short term, sales-focused strategy.
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