B2B Business Model Finder Viral 
Startup Professionals Musings
MAY 30, 2021
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
Startup Professionals Musings
SEPTEMBER 20, 2013
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
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