Social Login and CRO: 9 Things You Should Know
ConversionXL
SEPTEMBER 2, 2019
In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%
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