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Social Login and CRO: 9 Things You Should Know

ConversionXL

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Screenshot from: Society6. Impressive, but since only 3.4%

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9 Things You Should Know About Social Login & CRO

ConversionXL

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. So, combined with the right product and services, social login can help users become loyal and habitual users, in turn boosting your customer lifetime value (LTV). Impressive, but given only 3.4%