crowdSPRING Blog

DECEMBER 7, 2016

But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. In a recent survey by Econsultancy and Adobe, only 14% of marketers reported that their organizations executed integrated campaigns across various marketing channels. Image Source: Lisa Brewster. What’s the problem?

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Occam's Razor

FEBRUARY 3, 2014

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Take your existing customer testimonials and put them on your brand channel. If you are a B2B company, checkout Cisco's social efforts. Invest in How-to Content, Existing Customer Joy.

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YoungUpstarts

JUNE 13, 2012

Michael Lazerow, CEO and founder of Buddy Media , spoke about how companies can power social connection to drive a brand’s business and use of power of social media to create shareholder value in a world where the difference between a good and great company is how much customers are willing to be brand advocates. The sessions continue today.

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