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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120
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Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? . This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120
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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Many founders concentrate on perfecting their product, adding revolutionary features, and staying in stealth mode to avoid the competition. Is there a marketing talent crunch?

B2C 145
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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. Have an account?

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! bit.ly , Federated Media, Get Satisfaction, The Fridge , inDinero , Posterous Posterous , StickyBits and Twilio. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.