ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Guy became Chief Evangelist of Canva.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And so you can go in and give it a sample website and say, okay, write me ad copy, or write me social media shares based on this. That is not gonna be something humans need to do. So it's just tasks. And it's doing it now.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. In digital marketing, this will most likely be through search engines and social media. Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140