B2B CPA eCommerce Lead Generation 
ConversionXL
JULY 8, 2021
For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. From this example, conversion tracking should be used to generate insight on your marketing and customer journey. Ecommerce purchases from Facebook Ads. Leads generated from content.
Occam's Razor
DECEMBER 9, 2013
A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.
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