Startup Professionals Musings
MAY 30, 2021
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
Startup Professionals Musings
SEPTEMBER 20, 2013
Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.
Occam's Razor
JUNE 11, 2014
From B2C to B2B. And now I go from hundreds of videos to an absolutely delightful curate set of guaranteed to be helpful videos. Try the personalization / solutions finder. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful.
Expert insights. Personalized for you.
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