7 Examples of Effective Cross-selling (and Why They Work)
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. Curate the right items and allow the customer’s impulses to do the work. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic.
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