How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood
David Teten
SEPTEMBER 23, 2017
Many tools designed for B2B marketing in general are also relevant to investors. A more efficient approach is to mine the data exhaust from the Limited Partner universe to identify those LPs most likely to find your fund attractive, and focus all your energy on them. 1) Market fund. 4) Manage deal flow.
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