ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115

Demand Affiliate Audience Leadership 115

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Software By Rob

AUGUST 18, 2010

If not, getting a lot of users who are not willing to pay and still expect free support as well, is very demanding and may affect the service you’re able to provide to your *real* users (who are paying). lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out!

Software Review 78

Software Review Software Revenue Cofounder 78